For regional destinations, chambers and tourism boards

One platform. Every destination.

Xplorer brings a destination together in print and digital: a premium printed route and map guide alongside a connected platform to plan, explore, discover and engage, under your own brand.

Bring Xplorer to your town See how it works

The platform

Four touchpoints. One connected destination.

Each destination gets its own brand, a premium printed guide, a website and an interactive visitor platform, on shared infrastructure that makes it affordable. From planning a journey to exploring routes, discovering businesses and collecting rewards, Xplorer brings the whole experience together.

Discover

Printed guide

A premium route and map magazine that puts the destination directly into visitors' hands.

Plan

Public website

Routes, attractions, businesses, stories, events and itineraries, before and during a visit, on your own domain.

Experience

Explorer Passport

Scan, check in, collect stamps and unlock rewards while exploring. Web app first, native mobile app later.

Manage

Admin console

Partners manage content, members, sponsors and engagement from one place.

The printed guide

The destination comes to life in print.

Every Xplorer destination has its own premium printed route and map magazine: a beautiful guide to its businesses, attractions and routes, distributed where visitors are. It is the core of the solution, and every page carries a code into the live platform.

The route guide. The premium flagship: every route, member and story.
Printed maps. Businesses, events and locations on a branded map. Optional format.
Pocket mini-guide. A take-anywhere companion for visitors. Optional format.

The reach

A guide that gets into the right hands.

10,000

Copies per edition

1×

Premium edition a year

40,000

Readers reached

Distributed through accommodation, tourism offices, restaurants and across the destination. Baseline figures for a first edition.

The smarts

Intelligence built into every layer.

Modelled on world-class destination platforms, from Australia's Great Ocean Road and Scotland's North Coast 500 to Amsterdam's regional dispersal, and built for your market: themed routes and hubs that blend real local stories with live listings.

Engagement

Gamified visits

Scan, collect, redeem, return. A reason to explore more, stay longer and come back.

Quietly intelligent

It knows where visitors are

A check-in counts only when a visitor is really there, every route stop has a real place, and season and weather can shape what a visitor sees.

Data

A source that compounds

First-party data on how people explore your destination, feeding your members, sponsors and marketing. It belongs to you.

Who it's for

If a place wants to grow tourism and business, Xplorer fits.

Coast, city or countryside. Combine print advertising, digital listings and sponsorships to build a sustainable marketing programme and recover some or all of your cost.

Chambers of commerce promoting member businesses.
Tourism boards and municipalities marketing a region.
Business districts and precincts driving local footfall.
Destination brands that want print and digital in one.