The destination platform

One platform. Every destination.

A complete tourism and business platform with the smarts built in. Everything a town, city or community needs to plan, engage and measure, under its own brand.

Bring Xplorer to your town See how it works

The platform

One platform, with the smarts built in.

Xplorer is a platform-first solution. Everything a destination needs to plan, engage and measure lives in one place: a beautiful website, a companion engagement app and an admin console, all under your own brand, on shared infrastructure that makes it affordable.

Plan

Public website

Collections and routes, a live business directory, town pages, editorial stories, events and itineraries, on your own domain.

Explore

Explorer Passport

Visitors scan, collect stamps and unlock rewards. Web app first, native mobile app later.

Manage

Admin console

Your team runs the brand: members, content, sponsors, and a live engagement dashboard.

The smarts

Intelligence built into every layer.

Modelled on the best destination sites in the world and built for your market: themed hubs that blend real local stories with filterable listings, with clever technology underneath.

Engagement

Gamified visits

Scan, collect, redeem, return. A reason to explore more, stay longer and come back.

Intelligent

Live and location-aware

Geofenced check-ins, routes with real stops, and local signals like weather and season that tailor what a visitor sees.

Data

A source that compounds

First-party data on how people explore your destination, feeding your members, sponsors and marketing. It belongs to you.

Optional print programme

Add print to drive people to the platform.

Print is an optional layer that pulls readers online and keeps the destination top of mind. Run the full solution with print, or go digital-only. Every printed page can carry a code straight to the app.

The magazine. A premium flagship, funded by advertising and sponsors.
Printed maps. Your businesses, events and locations on a branded map.
Pocket mini-guide. A take-anywhere companion for visitors.

Print programme

Built to keep your destination top of mind.

Runs of 10,000 to 50,000, distributed locally, nationally or internationally, printed through the year to build and maintain awareness. Often funded by the municipality, tourism board, chamber or local business.

Who it's for

If a place wants to grow tourism and business, Xplorer fits.

Coast, city or countryside. You choose how to run it: offer everything to your community for free, recover your cost, or run it as a revenue generator through listings, sponsors and advertising.

Chambers of commerce promoting member businesses.
Tourism boards and municipalities marketing a region.
Business districts and precincts driving local footfall.
Destination brands that want print and digital in one.